How I am using Social Media differently in 2022 (Part One)
Hi there, and welcome back to the blog.
I just want to begin by thanking you for taking the time to come by to read this week’s article. If you are new here, I would like to welcome you to the blog. If you like the topic this week, I would encourage you to go back and check out some of the other topics I have written over the past few months of this iteration of the blog. If you are returning, then welcome back; it’s always fantastic to see people continue to return and read the week’s topic. All of your input is widely welcomed, and if there is anything you would like to see covered on the blog in 2022, please feel free to drop your comments below and let me know!
With that said, let’s get on to the topic this week, and it involves my social media use throughout 2022 and the changes that will be made from my use of these platforms from the previous year—some major and others minor. Let’s break it down by platform and by part as I feel this topic too extensive for just one article. Stay tuned for part two next week.
Twitter was one of the platforms I put the most attention into for the previous twelve months of 2021, and it is the platform where I saw the most growth in terms of sheer numbers in the last couple of months. However, this is the platform I have been most disappointed by in the past year.
Most of the following I have gained from Twitter has been on a quid pro quo basis, and that doesn’t lead to much in terms of actual engagement, and it feels like a lot of time wasted on the platform when I should have been doing more productive things with my time.
Some accounts I have followed on Twitter have a similar or larger following than some professional entertainers, and towards the end of the year, I noticed it too was on a quid pro quo basis, and that just didn’t sit right with me.
In 2022:
I was all too focused on building a large following on Twitter in 2021, and to a large extent, I exceeded my goals for the year. However, I soon realised that a large following didn’t necessarily lead to a higher engagement rate on the platform, and I was pretty disappointed by this.
In 2022 I commit to no more quid pro quo on Twitter and strictly to limit my number of new follows to people I think will add value to the account in the coming twelve months. I am also committed to doing a Twitter audit every three months and deleting those that have been inactive for a certain length of time. This will make the platform more enjoyable for me to be on again and lead to more balance overall than I had in 2021.
My Facebook page was one of those I was thrilled to get back to in 2021. Unfortunately, I left it dormant for a while as I was setting up this new website from my old one and had to redo almost everything with the page, including renaming it from that of my old blog.
It felt strange to rename it to my personal writer page as I thought it was getting ’a little too big for your boots there, James’, but in the end, it didn’t turn out so bad, and I don’t think it turned anyone off the page than the number than were originally there.
In 2022:
I see this page as my home base in my little world of social media, so I won’t be disappearing on the people inside there again.
I was grateful that no one disappeared on this platform while I was missing for quite a few months, and I did see some growth thanks to a few family members and because of the publication of my first book back in October.
For 2022 I would like to be even more consistent with Facebook and post more varied content. I’m sure those who like my page are tired of the text and pictures, so I hope to include more varied content over on Facebook to keep things as fresh as possible for those who took the time to follow the page.
Okay, I don’t have much to say about Instagram in 2021 as I joined it reasonably late in the year for my writers’ page. However, I was happy to hit the 100 mark before the end of the year as I think I only started to use Instagram properly in either September or October.
Now the thing is, I can’t seem to get off it. I am really starting to enjoy Instagram, and I think it is the one platform where I will be spending the most time throughout the year and hopefully have some growth on it in the process while having loads of fun with it.
In 2022:
I need to be consistent with Instagram. I’m enjoying it at the minute and having fun on it. However, I also need to be aware that this feeling is probably only short-term, and it will start to get monotonous as the year goes on. I need to keep consistent throughout the year and give the platform the attention it deserves as 2022 unfolds. I need to vary between pictures and videos and start to vary the content a little bit as it has been used mainly as a means to promote Wednesday’s Child in the time since I have created my page on the platform.
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That is it for the first part of what I need to do differently on social media in 2022. I hope you enjoyed this first part and will join me again for part two next week.
In closing, I again want to thank you for taking the time to read this week’s article. As I mentioned above, I really value your feedback, so if you have any opinions on what you would like to see in 2022, please drop them below in the comment section, and I will try to make more of the content you want to see.
If you would like to follow me on social media, you can do so by searching @MolloyWrites on almost every platform. I’ll update new ones as I go along, or you can just click the links in this article.
Until next time.
Warmest regards,
James.